![]() To see a clip from this episode of Parks and Rec, click here. Oftentimes, consumers are blinded by what may seem like a deal or bargen and don’t realize the full gravity of their choice. This is a great example of how some marketing strategies try to manipulate consumer choice. And just when you thought that was a lot of soda, they can order the ‘child’ size, weighing in at 512 ounces. The size regular is 128 ounces, better known as a gallon. However, if they want less liquid, for only five cents less, they can get ‘The Little Swallow’ a nine ounce cup. Leslie decides to meet with the head of the restaurants association to express her concern about the new cup sizes.Ī size small is now 64 ounces to give consumers more bang for their buck. ![]() Local restaurants like Paunch Burger decided to upsize their soda options after their parent company Sweetums presents new cup sizes. Do your research, and try to relate to the people you’re marketing to. A marketing tactic that works with one group of people, may totally turn the next group off to your product or service. It’s important to understand your audience. Together, their obnoxious marketing tactics with fireworks and women in bikinis does not translate to his coworkers, and nobody invests. His investment partner, John Ralphio, is not the partner Tom needed. He creatively tries to entice his coworkers to be partner investors with him, but unfortunately goes about it all wrong. Tom eventually invests in a local nightclub called The Snakehole Lounge, but realizes he doesn’t have enough money.
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